Make Your Own Luck 🍀 – 5 Ways to Diversify Your Job Search Strategy for High-Impact Roles

Many professionals approach their job search passively, scrolling through job boards and sending out dozens of cold applications, hoping for a response. However, especially when aiming for high-impact organizations, relying exclusively on this traditional approach rarely yields optimal results.

Why? Landing a great position at a high-impact organization often involves significant luck. It only takes one candidate who’s slightly stronger, or perhaps equally qualified but better known or connected within the organization, to edge you out. The reality is that luck often plays a much larger role than we acknowledge.

The good news? You don’t need to rely solely on chance. You can actively increase your odds by diversifying your job search strategy. Here are five ways how to do that:

1. Reach Out for Informational Interviews

✅ Don't wait for your dream job to be advertised. Instead, proactively connect with individuals already working in your target roles or organizations. Informational interviews can give you inside knowledge and valuable insights into the organization's culture. Additionally, since not all jobs are publicly announced, this might allow you to uncover hidden opportunities. Informational interviews are also a great way to showcase your enthusiasm and curiosity.

2. Freelance or Volunteer with the Organization

✅ Demonstrate your skills, drive, and fit for an organization by freelancing or volunteering. This approach lets you actively contribute to projects, providing tangible evidence of your abilities and dedication. Organizations are often more inclined to hire someone they’ve already seen in action and whose capabilities they've directly experienced. And even if the organization you're freelancing/volunteering with isn't directly hiring, this can give you a concrete example of your skills applied to high-impact work. And the best thing: you can create impact along the way!

3. Leverage Your Network for Referrals

✅ Your existing network is one of your most valuable resources. Tell your friends, former colleagues, mentors, and professional contacts about your career goals. Ask specifically for referrals or introductions to people who might help you get closer to the role you want. Referrals can often lead to job opportunities before they’re publicly advertised.

4. Attend Conferences or Industry Events

✅ Face-to-face meetings remain powerful, even in our digital age. Attending conferences or industry-specific events not only broadens your professional knowledge but also puts you in direct contact with potential hiring managers or influential contacts. Engage actively—ask questions, introduce yourself, and follow up afterwards to strengthen those connections.

5. Develop a Support and Accountability Network

✅ Job hunting can be tough, and having the right support network can make a huge difference. Consider setting up regular check-ins with an accountability buddy or mentor. This can not only keep your motivation high, but also ensure you maintain a structured and consistent approach over time. Support networks can offer encouragement, advice, and critical insights—particularly valuable in high-stakes applications.

By actively diversifying your approach, you significantly enhance your chances. Rather than relying purely on chance, you'll be creating your own luck through thoughtful, strategic, and proactive actions.